Digital Skills Clinics, in conjunction with DCU Dublin Business School and the Irish Centre for Cloud Computing and Commerce, is delighted to invite you to this FREE workshop on “Introduction to Content Marketing”. This event will take place on Thursday, November 22nd, 2018, in Gorey Library, The Avenue, Gorey from 2pm – 4pm.
Content marketing is the activity and processes for creating, communicating and delivering content that has value for customers, clients, partners, and society at large. It is increasingly a core element of the digital marketing arsenal and plays an important part in search engine optimization, social media marketing, PR, native and in-feed advertising.This workshop is designed to help management understand content marketing using digital channels. It will present a framework for both developing, implementing and measuring the success of a multi-channel content marketing programme.
By the end of this workshop, you will be able to:
– Understand the main concepts in content marketing
– Navigate the content marketing landscape and understand the role that different participants, technologies and tools play in successful content marketing
– Write relevant content
– Develop a content marketing plan
Who should take this Master Class?
Marketers and PR professionals
About Prof. Theo Lynn
This training event will be presented by Professor Theo Lynn. Professor Lynn is Professor of Digital Business at DCU Business School and Principal Investigator of the Irish Centre for Cloud Computing and Commerce. He specialises in the role of digital technologies in transforming business processes.
For more information, please contact either Sarah-Jane 089-2546000 or Laura 086-3839315.
*This event has limited spaces therefore early booking is essential.